April 22, 2022

Misleading bank ads under fire for greenwashing

Earth Day can feel pretty frustrating when we see fossil fuel companies and the financial institutions that back them continue their multi-billion ad push to mislead the public into thinking that they are taking the kind of climate action we know is needed.

That’s why after months of trying to hold RBC accountable for its misleading advertisements, yesterday 6 customers filed a formal complaint with the Competition Bureau of Canada, which regulates Canadian ads. Extraordinary efforts by Ecojustice backed by Stand.earth make this complaint happen.

Here is a tweet thread breaking down the greenwashing at the heart of the matter — which has potentially major implications for the financial products ad industry: https://twitter.com/standearth/status/1517204274983415808. Click on the link to share.

There has already been some great media coverage of this complaint:


Kukpi7 Judy Wilson, Secretary-Treasurer of UBCIC and one of the 6 complainants said, “RBC is deceiving the public by claiming to be taking climate action while expanding its financing of climate-destroying fossil fuels. Climate change disproportionately impacts Indigenous peoples around the world as well as here in Canada. Until RBC stops financing fossil fuels, advertising itself as Paris Agreement-aligned is greenwashing — and it shouldn’t be tolerated. The UBCIC Chiefs Council has called on RBC to take immediate and substantive action to phase out fossil fuel financing and we will continue to hold RBC to account.”

2 weeks ago, RBC had a perfect chance to announce it was aligning its policies with its stated commitments to climate action at its Annual General Meeting. Instead, RBC CEO Dave McKay doubled down on fossil fuel finance and blew off the Wet’suwt’en Hereditary Chiefs directly asking him to stop financing the Coastal GasLink fracked gas pipeline currently bulldozing through their territory without consent. 

This is just the start of challenging the big banks’ foot-dragging on climate action. They are all greenwashing — and so far they are all getting away with it.
This post was written by Stand.